The global market for electric material handling equipment is expanding rapidly. In 2026, the
electric forklift market is projected to reach USD 48.05 billion, while the electric pallet truck market is also witnessing steady growth [20]. However, amid the complex international landscape, Chinese manufacturers face multiple challenges: the rise of trade protectionism in Europe and America, frequent anti-dumping and anti-subsidy investigations, combined with the EU’s Carbon Border Adjustment Mechanism (CBAM) and stringent environmental certifications, as well as fluctuating raw material prices, unstable shipping costs, and high market concentration risks. The traditional low-price export model is unsustainable, putting 持续 pressure on profit margins.
The key to breakthrough lies in high-quality advancement centered on technology and compliance. First, prioritize technology upgrading and certification. Focus on lithium-ion electrification and intelligence, develop high-value-added products with long battery life, fast charging, and IoT-based remote monitoring. Fully obtain international mainstream certifications such as EU CE (compliant with EN 1175/1726 standards) and U.S. EPA, to solidify the market access threshold[17][18]. Second, diversify markets and channels. Reduce dependence on European and American markets, deeply explore emerging markets along the Belt and Road, Southeast Asia, the Middle East, and Latin America, lay out overseas warehouses and localized services, and build a flexible supply chain. Third, synergize brand and service. Shift from selling products solely to offering full-life-cycle solutions including "equipment + maintenance + leasing", build differentiated brand competitiveness, and steadily reconstruct new global foreign trade advantages.
